Must A Aspiring Content Creator Friend Stop Using Me for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a short while, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that style of casual, DIY film-making.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the work we create together can get us: a foot in the door. I understand not everyone enjoys being on camera, but often spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but friends help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Ankit, 26

She may enjoy making content and displaying her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be neither present nor genuine when they're together – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

John Sullivan
John Sullivan

Emma Velthuis is a Dutch film critic with a passion for uncovering hidden gems and analyzing cinematic trends.